We developed the concept of the “Record Ranger,” a noble cowboy figure tasked with wrangling and rustling up all the Texas music we can find. The “Record Ranger” is patterned after the heroic Hollywood cowboy archetype figures, like Gene Autry, Eddie Dean, and Roy Rogers from 1940s and 1950s western films and serials. From the rhinestone suit to the polished leather boots, the Record Ranger looks the part when on the hunt.

No distance is too great for a Record Ranger. Thanks in part to the internet, we’ve been able to find and obtain rare and obscure Texas music from several different continents, and we’re only just getting started.

In conjunction with Electromagnetic Radio, Johnny K., The Record Ranger, hosts a weekly online radio program, called “Record Ranger Radio.” The radio show gives The TJP a chance to play many of the recordings from the TJP archive, as well as other recordings and artists that inspire our love of collecting, sharing, and preserving music.

Catch the show every Tuesday, 7pm ET/4pm PT on em-radio.com.

Archived episodes of Record Ranger Radio Seasons 1-3 can be found here. (We don’t edit our broadcasts to sound slick and overly produced, you get the full show, warts and all.)

We’ve developed a series of traveling modular exhibition units designed to travel within Texas to bring public awareness of the Texas Jukebox Project’s mission. The units are comprised of two separate cases measuring ~84” x 60” x 36”. Each unit has two doors that swing out from the main center section, showcasing the design solution of historical information, infographic artwork, and an interactive jukebox previewing audio samples of the artist’s music. The outside of the modular display unit is designed to look like a distressed and used equipment road case, while the inside of the case features items and information pertaining to the featured artist, history, and recordings.

Our favorite element of promoting the TJP is through merchandising. We’ve developed posters, stickers, shirts, pint glasses, buttons, and anything else we can slap a logo on. Through unique and effectively designed merchandise, we are able to supplement our acquisition and operation budget. (The cost of records and storage materials do get expensive, not to mention the time it takes to clean, archive, and digitize recordings in real time.)

You can find our rotating selection of merch through the support page.

As a bonus, the “Record Ranger” branding lends itself to future merchandising possibilities as funding and operation expenses increase.

In addition to merchandising, we are looking at future opportunities for the public to become members of the Texas Jukebox Project to help fund our mission. Details on how you can join the TJP coming soon!